Business Tip #1: Find Your Niche

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When it comes to finding your niche most people over complicate this and end up discouraged before they even start. Heck, some people get caught up just trying to decide whether to say nitch or neesh!

A great way to discover possible niches is to write out your interests, your skills, your connections (family, friends, classmates, co-workers), and try different ways of combining them into a problem you would enjoy helping other people solve. Essentially, what you’re looking for is found in the answer to this question: What do you have an interest in that also has a large number of people willing to open up their wallets and get their cards out?

While you may be passionate about Italian bocce ball sets or enjoy collecting them as a hobby, the rest of the world might not agree. I mean that’s a pretty small niche with less than 100 searches performed a month. A lot of times you can combine several related interests into something that is unique and solves a particular problem.

Having a niche allows you to be the “go to” man or woman in a particular area. Why is it so important to choose something that you’re passionate about doing? Because it’s the only way you’re going to be able to devote the kind of time and effort need to create a meaningful business and web site, build up the right traffic, generate worthwhile income, and enjoy what you’re doing.

Thanks for tuning in today. If you enjoyed this tip and would like to get the rest of our 101 business tips video series fill out the form box on this page. You’ll receive one new tip a day!

Jenn and Albert are the Founders and Senior Editors of, which has been called "the best source for personal development empowerement on the internet today". Their videos are some of the most popular videos on YouTube. You should Fan Jenn & Albert on Facebook and Follow them on Twitter!

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One Response to “Business Tip #1: Find Your Niche”


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  1. [...] Find Your Niche: Most people over complicate this and end up discouraged before they even start. It’s really not that difficult. Just get a pen and paper and start making a list of your skills, talents, hobbies, and other interests. Your niche will be on this list and all you have to do is figure out which one you are most passionate about or the best at and use that to create a business. [...]

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